The Market-Oriented Dairy (MOD) Project, based in Sri Lanka, is funded by the United States Department of Agriculture (USDA) ‘Food for Progress’ initiative and implemented by the International Executive Services Corps (IESC), a Washington, DC-based not-for-profit organization.

This needed a Solution to monitor and manage the process of Artificial Insemination efficiently. A platform which makes it easy for the AI service providers to assist farmers.
Additionally, they required a system to a marketplace for farmers to buy and sell their needs, including cattle, silages, fodder, and other essential equipment. The existing processes were largely manual, resulting in delayed information flow and limited capacity for proactive decision-making.

• Integrated AI services to assist farmers with various practices which improves productivity and efficiency.
• Features included advisory on crop management, cattle health, and optimal resource utilization.

• Created a robust marketplace within the application for farmers to buy and sell their needs, including cattle, silages, fodder, and other essential equipment.
• The platform facilitated direct transactions between farmers, reducing intermediary costs and improving access to necessary resources.
3. User-Friendly Interface:
• Designed an intuitive, easy-to-navigate interface to ensure wide adoption among farmers with varying levels of technological proficiency.
• Included support for local languages to enhance usability.

• Farmers benefited from insights provided by the AI service providers, leading to better crop management and cattle health, ultimately increasing productivity.
• The trading platform streamlined the procurement and selling process, ensuring timely access to necessary resources.

• Reduced costs by eliminating intermediaries in the trading process, allowing farmers to buy and sell directly.
• Improved resource management helped in cost savings and enhanced profitability for farmers.
3. Improved Access to Resources:
• The application provided a centralized platform for farmers to access a wide range of products and services, improving their operational efficiency.
• Enabled easier and faster procurement of essential farming supplies, ensuring uninterrupted farming activities.
4. Empowerment and Knowledge Enhancement:
• Farmers received timely and relevant information, empowering them to make informed decisions.
• Increased adoption of modern farming techniques and technologies through continuous education and support.